Target wanted a chalet/hangzone for Shaun White and their other sponsored athletes during the Winter X Games in Aspen. Our 4-person creative team, led by one Phil Clark, conceptualized and brought to life a gravity-defying brand experience to match their athletes’ skills on the mountain. We basically rented out a rich guy’s personal mountain lodge for a week, turned the inside into a futuristic space party, and invited everyone.

Exterior portal entry:

Coat rack & Minnetonka Moccasin dispensary:

Living room décor, coffee tables, & athlete dioramas:

DJ booth/Mission Control:

Wait staff uniforms:

Beer vessel temperature controllers:

Space blanket/Faribault Woolen Mills partnership:

Welcome package for overnight guests:

CREDITS:
Creative Director – Phil Clark
Dream Team – Amanda Clark, Julie Roche, Mike Behrends
Production & B – Nils and the boys at Rush River Scenic