A couple pro-bono broadcast spots for the Special Olympics of Minnesota, promoting their annual Polar Bear Plunge, wherein people jump into ice cold lakes to raise money for the organization. Our actor was caught in traffic and we were running out of time, which led to me playing “Disgruntled Office Guy” in the first spot below, which led to me seeing myself on TV and the little screens on gas pumps for 3 winters straight. It was a very creative media buy.