To launch H&R Block's more premium tax prep service, Block Advisors, we needed something that would explain this new thing to the world without it feeling like blah tax wallpaper. The client mandated that we hero the more personal interaction you get when you file with Block Advisors, without it feeling as boring as that sounds. The obvious solve here would be to hire Kendrick Lamar’s director and let him flex like he did in that Grammy-winning “Hustle” video.

Kendrick.gif

Lastly, here is a behind-the-scenes video Shot On iPhone® that shows the fast and scary and ridiculous nature of the camera we used to FILM A TAX PREP MEETING: 

CREDITS:
Client – H&R Block
CD – Joe Johnson & Bo MacDonald
Sr. CW – Mike Behrends
Sr. AD – Rob Anton