With Arby’s being a major sponsor of SportsCenter, ESPN invited the brand into the fictional behind-the-scenes world up there in Bristol, challenging us to see if we could make sports and a cult fast food brand live harmoniously in the same place. After some writing with ESPN and Scott Van Pelt, we ended up with pure garbage. 

Creative Team – Jeff Kling (CCO), Charlie Wolff (CD), Mike Behrends (Writer), Jon Moehnke (AD)