With Arby’s being a major sponsor of SportsCenter, ESPN invited the brand into the fictional behind-the-scenes world up there in Bristol, challenging us to see if we could make sports and a cult fast food brand live harmoniously in the same place. After some writing with ESPN and Scott Van Pelt, we ended up with pure garbage.
Client – ESPN & Arby's
ECD – Jeff Kling
Creative Director – Charlie Wolff
CW – Mike Behrends
AD – Jon Moehnke