Brand voice and product storytelling for Minnesota-based, climate conscious outdoor clothing company, Askov Finlayson. The goal being to introduce customers to both a product and a place. Welcome To The North.

AF1.png
north stocking hat blue 1.png
AF2 v3.png
explo dayton 1.png
AF4.png
Vermilion Pant 1.png
AF5.png
Valet Tray 1.png
AF3.png
fleece pant 1.png

CREDITS:
Client – Askov Finlayson
Creative Director – Phil Clark
CW – Mike Behrends
Designer – Will Gunderson
Photography – Brandon Werth, Isaiah Stofferahn, Askov Finlayson