Brand voice and product storytelling for Minnesota-based, climate conscious outdoor clothing company, Askov Finlayson. The goal being to introduce customers to both a product and a place. Welcome To The North.
Client – Askov Finlayson
Creative Director – Phil Clark
CW – Mike Behrends
Designer – Will Gunderson
Photography – Brandon Werth, Isaiah Stofferahn, Askov Finlayson