Ving Rhames emphatically pronouncing “We have the meats!” has become a part of American popular culture since Fallon took over creative duties for Arby’s. As the senior writer on the account, I’ve written thousands of bonkers broadcast scripts, gone head-to-head with a grouchy Ving in countless voiceover sessions, helped steer the client away from a strict white cyc world, and stood up to a relentless production schedule. You’re about to see a lot of work because it was a lot of work and I'm proud of that.
ECD – Jeff Kling
Creative Director – Charlie Wolff
Sr. CW – Mike Behrends
Sr. AD – Rob Anton